Leading Beautyby Michelle
Leading Beauty initials

Beauty, naturally chosen.

Handmade diffusers and decor, natural skincare and waterproof jewellery, made and chosen by one person in Richards Bay, couriered anywhere in the country.

  • Handmade touchesRustic decor and gifts made or finished in small batches.
  • Trusted brandsBellaTia, Scentifique and skincare selected by Michelle.
  • Easy orderingTap any product to order directly on WhatsApp.
  • Courier availableBased in Richards Bay and able to send orders nationwide.

Our ranges

Four ranges, one curator

My own handmade label, plus three ranges I represent and know personally.

Shop by brand

Choose your range.

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R75 each, 10ml

Scentifique

Choose your fragrance oil

Every diffuser pairs with an oil. Long-lasting scents made with care and intention.

  • Lotus & Dragonfruit
  • Frankincense
  • Lavender
  • Champagne Rose
  • Rose
  • Rose Amber Musk
  • Sandalwood
  • White Musk
  • Peony Suede Musk
  • Cashmere Musk
  • Vanilla
  • Fresh Linen

Naturally You R3

Full price list

Radiance. Renewal. Restore.

Clear Balance Gel Cleanser200mlR199Order
Frankincense Radiance Toner50mlR95Order
Radiance Serum Roller10mlR185Order
Frankincense Anti-Aging Cream50gR220Order
Skincare ComboFull four-step rangeR695Order
Tester ComboTravel sizesR399Order
Glycerine Hyaluronic Soap100gR59Order
Collagen & Goat Milk Soap150gR89Order
Castor Oil200mlR145Order
Boerseep110gR59Order
Faith & Fire Anointing Oil10mlR120Order
Michelle from Leading Beauty

More than products - it's personal

Hi, I'm Michelle.

I'm based in Richards Bay, and I make and curate everything you see here. My own label started small - handmade diffusers, ceramics and decor poured in batches at home.

Alongside that I'm Team Leader and agent for Scentifique and Naturally You R3, and a stockist for BellaTia. That means I know these products personally, not from a catalogue. I'm passionate about quality, honest service, and helping every client find something they genuinely love.

Empower. Enhance. Elevate.Michelle Jooste · Richards Bay

Ready to order?

Message Michelle directly.

Tap any product card to order that product, or send a general message if you need help choosing.

Message on WhatsApp
Phone: 065 081 7525 Email: leadingbeautym@gmail.com Facebook: Leading Beauty by Michelle Richards Bay, KwaZulu-Natal
Concept preview

This is an unofficial concept designed by BLNK Studio to show what a Leading Beauty by Michelle website could look like. It is not affiliated with or endorsed by BellaTia, Scentifique or Naturally You R3. All imagery, product details and prices are from supplied or public source material and are pending final confirmation.